Upon hearing the lecture on Danish fashion I am still a bit confused about what is exactly Danish fashion and what sets it apart from other fashion capitals in the world. It seems the government has put in sufficient funds and efforts to boost the Danish fashion industry which haven't changed Denmark's overall status. Perhaps efforts such as Fashion Week have helped Danes buy more Danish clothing. It seems however that the over-all Danish style is a truly complex mix of international styles thrown into a melting pot.
When I first came to Denmark I was shocked by the beauty of the Danish people. I had never seen a 6' tall women wearing heels riding a bike, while covered in beautiful firs, hats and scarves...all the while looking beautiful and making a 20 minute biking commute to work. It seems that almost each Dane has their own style and preference as to how one should dress. It seems climate has a natural effect on what items of clothing people wear on a regular, while each brand of item differs from person to person. Such as boots...everyone here has at least one pair of beautiful boots they wear often. When comparing Danish fashion to Danish Design I think it is an interesting that the climate here in Denmark has great, possibly equal effect, on how people live in homes and how people dress.
Danish homes are small and simple. They are designed to be functional and "Hygge." They do not show off peoples wealth with size or gaudy decor but rather subtle design decisions are made to show case important pieces of furniture or decor. Many Danish homes showcase the same important pieces of Danish designed furniture and style. Danish fashion seems to embody many of these same guidelines. In the US most people take pride in size and this is reflected in the size of our homes, vehicles, property and how we dress. In the US everything is about, in comparison to the Danes, cheap status. People have name-brands plastered all over the wardrobe to showcase what they can afford. There is no guessing or subtlety in American style. I have found it very refreshing to see styles of all shapes and sizes in the Danish culture. It seems the one similarity between all is that there aren't many logos or fashion brands smacked all over Danish clothing. It wasn't until the 1950s that the Danes started putting tags on their clothing to address whom the designer was. While everyone seems properly dresses and well equip with fashion sense, people don't feel and overall need to be loud about it. It's refreshing.Furthermore because the Danes have been brought up well aware of good design and appreciation for all arts there is an innate sense of good style. While the Danes may not have an obvious style that is coined as Danish, the Danes are for sure very styling. Everyone here seems to have a very good idea about how to best dress their body. It seems that possibly not having a typical Danish style is what perhaps strengthens the Danish fashion industry. Uniqueness and subtlety is encouraged allowing great opportunity for the Danes to celebrate many styles and dress.
Images listed above are designed by Danish fashion designer Mara Høgh Heilmann of label AYMARA. She has been quoted "In this modern, transient world, everything is quickly discarded. i wanted to create a product that endures, not just in time, but also in people’s hearts."
I felt this line was useful to show the connection between Danish ideas of lasting. Danish designers practice making useful, practical tools for every day life that will last and improve quality of life. Heilmann seems to try the same in her line of clothing. There is nothing crazy or loud about her designs but her clothing is well crafted and she is familiar with the material used at hand. The quality of the clothing is what makes it beautiful and appreciated much like that of Danish furniture and architectural designs.
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